Fitch takes over.

During the Fitch era of the Abercrombie & Fitch Co., the company experienced great success. Fitch knew how to expand and manage the company in a way which popularized it. He gave the store a hip atmosphere and created its first mail-order catalog released in 1909. In 1928, Ezra retired from the Company, leaving it under new management. Fitch spent the rest of his years in nature and the wilderness. He died on June 16, 1930.